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Meet The Team

More than a team, we’re a collaborative force committed to innovation, access, and student-centered growth. Every role plays a part in shaping seamless online experiences for learners and scalable solutions for our partner institutions.

Andrew Sedillo_1

Andrew Sedillo

Statewide Executive Director, NM Online Hub

Provides overall strategic leadership for the New Mexico Online Hub, overseeing statewide partnerships, institutional collaboration, growth strategy, operations, innovation initiatives, and long-term sustainability. Leads alignment between institutions, workforce needs, and Hub services while advancing statewide online education strategy.

Beth Apodaca 2

Dr. Beth Apodaca

Head of Academic Quality & Program Innovation

Leads online academic quality strategy, program development, instructional design standards, course review processes, and continuous improvement initiatives. Supports institutions in building scalable, high-quality online programs aligned with student success and workforce outcomes.

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Zelma Soto-Rodriguez

Lead, Instructional Design & Course Development

Supports faculty and institutions in designing engaging, accessible, and high-quality online courses. Leads course development workflows, quality assurance, accessibility alignment, and learning experience design initiatives.

Debbie Giron 2

Dr. Debbie Giron

Lead, Transfer Pathways & Statewide Academic Alignment

Focuses on strategic oversight for university transfer and articulation tools (TES/Transferology) to resolve credit barriers for students. Supports state initiatives to expand online General Education access, collaborating on local programs, and leading internal operational transition plans.

Robbie Grant 2

Robbie Grant

Head of Academic Technology & Digital Learning

Leads the Hub’s academic technology strategy, digital learning infrastructure, LMS optimization, system integrations, and emerging technology initiatives. Oversees implementation of tools that support online learning, student engagement, analytics, and operational efficiency.

Cody Singer 1

Dr. Cody Singer

Head of Enrollment & Student Success

Leads enrollment growth strategy, student engagement initiatives, retention efforts, CRM operations, and student support systems. Oversees inquiry management, enrollment workflows, communication strategies, and student persistence initiatives.

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Erika De La O

Lead, Employer Partnerships

Builds and manages relationships with employers, workforce organizations, and community partners. Supports workforce alignment initiatives, talent pipeline development, internship opportunities, and business-to-business partnerships.

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Sam Yrigoyen

Lead, CRM & Enrollment Systems

Manages CRM systems, enrollment automation, inquiry workflows, lead tracking, and communication systems. Supports data integrity, enrollment operations, and coordinated outreach strategies.

Jennifer Shafer-1

Jennifer Shafer

One Stop Counselor

Supports prospective students from inquiry through first-semester enrollment, including outreach, application assistance, admissions guidance, financial aid referrals, and general support.

David Parra-2

David Parra

One Stop Counselor

Provides centralized student support services related to admissions, enrollment, financial aid, registration, and student success resources.

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Alyssa Lockman

Head of Marketing & Growth

Leads statewide marketing strategy, institutional growth initiatives, brand development, digital acquisition, and campaign performance. Oversees integrated marketing efforts that support enrollment growth and institutional visibility.

Karla Walton 2

Karla Walton

Lead, Creative Marketing Strategy & Brand

Develops brand positioning, messaging frameworks, audience strategy, and integrated marketing campaigns that strengthen institutional visibility and engagement.

Karen Cooper

Karen Cooper

Lead, Marketing Specialist

Supports the NM Online Hub on strategic marketing and communications initiatives that advance the mission, partnerships, and visibility of the NM Online Hub and its partner institutions. Provides day-to-day marketing support across a variety of projects, including B2B and partnership marketing, public relations and storytelling efforts, campaign coordination, project management, and cross-functional collaboration.

Austin Frame-3

Austin Frame

Lead, Creative Design

Leads visual design and creative asset development across digital campaigns, websites, social media, and institutional marketing materials.

Matell Castro-1

Matell Castro

Lead, Paid Media & Digital Acquisition

Oversees digital advertising strategy, campaign optimization, audience targeting, and lead generation efforts across paid media channels.

Genci Papraniku-4

Genci Paraniku

Lead, Copywriter

Develops marketing copy, web content, campaign messaging, email communications, and storytelling content aligned with Hub initiatives and institutional goals.

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Brandon Baldwin

Lead, Web & Digital Experience

Manages website development, landing pages, digital user experience, accessibility, and online engagement strategy across Hub platforms.

Yolanda Hernandez 3

Yolanda Hernandez

Head of Operations & Shared Services

Oversees operational systems, shared services infrastructure, internal processes, budgeting coordination, vendor management, and organizational operations across the Hub.

Gena Barela 2

Gena Barela

Lead, Project Management Office

Leads project planning, implementation tracking, workflow coordination, timelines, and cross-team project execution to ensure operational alignment and accountability.

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Tara Gray

Head of Faculty Development

Leads statewide faculty development strategy focused on online teaching quality, instructional excellence, professional learning, and faculty support initiatives.

Oana-Cimpean-1

Oana Cimpean

Lead, Faculty Development

Serves as lead presenter for the Teaching Hub, creating asynchronous training, presenting synchronous workshops, and leading book groups on teaching, especially online teaching. Consults with individual faculty and serves on the Committee of Campus chairs.

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Theresa Healy

Faculty Development Specialist

Manages the full calendar of events, coordinating with Hub presenters to confirm topics, fees, titles, abstracts, biographies, dates, and times. Produces marketing flyers to promote upcoming events.

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Kelly Ahrendes

Faculty Development Support Specialist

Configures and oversees many events in person and online. Manages marketing, reminders, and registrations; manages Zoom events; tracks event participation; distributes recordings and evaluations; and drafts thank-yous for each presenter. Responsible for ensuring timely payments to speakers.

Behind the NM Online Hub...

Is a team of passionate people dedicated to expanding access to high-quality online education across the state and beyond. We bring together expertise from across higher education in marketing, enrollment, academic technology, instructional design, and operations, to build the structure, strategy, and support systems that help students succeed in an online environment.